Is ‘Product as a service’ really a unique User Adoption Strategy?
The advent of smart devices has enabled an explosion in data generation. By placing a smart hub that interacts with multiple sensors placed at critical locations within a property, we can collect data that can then be translated to derive meaningful actions including timely detection of water leaks and fires. However, as with any new technology, the industry is challenged due to the plethora of new devices and communication technologies that are available today to capture this data. Alexa, Google Nest, Apple HomeKit, Samsung SmartThings, Hubitat, Vera...the list goes on. This is further complicated by the presence of multiple communication technologies like Lora, WiFI, Bluetooth, Z-wave, and Zigbee. In this paradox of choice, a non-tech savvy customer can easily get overwhelmed. It is challenging to identify the optimal smart devices that are needed to ensure the safety of one's home.
Purple Ant has evolved the concept of Product-as-a-service to help homeowners resolve this challenge. By offering a hardware agnostic solution, we are able to propose a best-fit hardware and communication option that best suits that home. Instead of buying a smart hub and a set of sensors, the customer is purchasing home safety as a service. We enable this by managing all the activities including configuration of the hardware and sensors and setting it up to send alarms to the users through preferred channels like SMS messages and emails. The approach is built with non-tech savvy customers in mind. So much so that all you need to do is to place the device and forget about it. As simple as Plug it, place it and forget it. And we will tell you if there is a suspected water leak in your home!